The first week back had its ups and downs and there were a number of good things happened for the business. Most importantly I was reminded of how good people are and indeed the benefits of membership of the IAB.
Through the IAB I was asked to chair a seminar in May to talk about my favourite subject - search engine marketing! Our clients had some good things to say about our 24 by 7 pay per click service and how pleased they are to have sold more over Christmas since we have been employed on their account. Right up to Christmas we were recieving excellent references and feedback from our SEO clients so it was gratifying to receive more testimonials from the PPC side - they all add to our testimonials folder.
Danny Meadows-Klue gave me an excellent book - Wisdom of the Crowds. Guy Phillipson agreed to appear in one of our future marketing events. Our sales team completed a project that I really did not expect them to. Our production team came up with some great ideas and want to take them forward - so I can't wait for 2007 to unfold!
I would urge everybody within the internet marketing industry, search or otherwise to participate and work more closely with the IAB. My experiences in 2003, 2004, 2005 and now 2006 was excellent and our prospects for 2007 are better then ever before - roll on 2007.
Sunday, January 07, 2007
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