Busy Bee at the IAB

It was a great honour and pleasure to be asked by Val-Pierre Genton to speak at his B2B event at the IAB UK today - and to speak to and hear from an audience of agency folk. The other speakers were really interesting too, Sarah from Trade Doubler, Ed from Concep Global, Graeme from Nexus Group and of course Val-Pierre himself hosting the event in fine style - although I had expected Champagne Val-Pierre, seem to remember that was why I came to the first meeting...

I had to cover 10 years worth of experience in search in ten minutes, and then so did Ed on Email marketing. Loads of fun... Whilst Sarah admitted that there was a lot of life in the consumer model with many obvious B2B opportunities yet to be found and created.

Afterwards I found myself alone in the basement, dialling into the IAB Europe search taskforce call, speaking to another set of and making new friends in Holland - hello Paul!

Then afterwards, I called up Val-Pierre and Graeme - you will see them on the VIP video soon...

Handiscoping the Pope

Yeah I went to Rome last week, this Easter and I saw the Pope. There I was checking out St Peters, and who should pop in, the Pope! So, your eminence, what are your feelings about the current trends in SEM? What was that, you think Handiscoping is a bit of a worry. Could not agree with you more...

Then, err, Rome in a flash... Very nice city, lovely people.

I went to Rome and I met the Pope... And...

... I saw something I had seen before - people holding their cameras in the air, zooming in, adjusting the viewing angle and using their Camera like a periscope.. But is it a Periscope I would like to call it a handiscope or perhaps to term the verb: handiscope - to use your video camera to view over things. Whilst in Rome I saw people using to view over fences and many things, I even found myself doing it - to handiscope? And so I made my first wikipedia entry... Periscope~ handiscope ~ anyone...

I was reminded last week of 3GSEM, just when you think the latest thing has already moved on, I received a solid jolt that confirmed 'we were right!' to focus on 3GSEM. When I said that 3GSEM stood for third generation search engine marketing I was thinking about the sophistication that is now involved in the process of delivering search engine marketing services. That is easy to say, but what does it mean? This question is made harder when so much technology needs to be protected and revealed only to clients who have signed NDAs and you are sure are not likely to take what we have developed...

So, Web Analystics, of course is an indication of third generation of search engine marketing. I met John Marshall at the third Emetrics Summit in London, where you will see what a nice man he is. Indeed he was a delight and much sought after at the event, I was delighted of course to 'capture' him on video. In all I was able to take about 14 videos, including one of Mike Grehan - watch this space. I hope to put the entire collection online soon, but first here's Johnny:

For Jim Sternes video, visit the Web Analytics section on the Weboptimiser web site.