Great video from Microsoft

I have just finished the marathon video edit that is IAB Interact that I shot in Brussels. Well, I still have the sound to do, but I have assembled the bits and ordered into three parts... Whilst there are many interesting comments - and believe me, I have edited those right down, most are real gems. I am very pleased and it will be out any day now.

Marc Bresseel Regional Sales Director, Microsoft Digital Advertising Solutions, refers to the latest video campaign developed by Microsoft and it is great:



It very validly states the problem, although not the solution. I dont really see anyone talking to Microsoft about this, I think it describes the overal realisation that companies must have in order to engage commercially with the web, it does not really promote Microsoft as the solution provider.

So, great job in highlighting the issue, it even links to a blog, although the blog itself seem to be more intent on the promotion rather than solving the problem raised. So at the moment, it appears that Microsoft are missing a trick. However, not sure that I know how to resolve the problem either, so I am in the same boat here...

Ok here goes... How about a call to out all those who abuse or ignore or do not employ best practice marketing? That would be controversial and that could help raise the awareness. Or, more positively, how about making case studies of Nike, Lego etc, those who have embraced these new technologies into something evangelical? I will try...